Appropriately, the two Italian brands brought over fashionistas, tastemakers and catwalk models including a couple of ladies that were disturbingly anorexic skinny (like the one pictured on your right), to create some fuss around the Fiat 500 trimmed by Gucci.
"In the ‘50s, the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time," said Gucci Creative Director Frida Giannini.
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First up is the Abarth Punto SuperSport featuring a “Grigio Campovolo” two-tone color scheme with silver bodywork and a matte black bonnet and roof, along with “SuperSport” decals on the side, the tailgate and the mirrors, plus a set of 18-inch alloy wheels with red brake calipers.
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The Dodge-derived Freemont, which was initially available with front-wheel drive only, now gets an all-wheel drive. It utilizes an on-demand AWD system with an electronically controlled coupling that sends power to the rear wheels only when its slip sensors detect a loss of grip at the front axle.
Times Square, the most bustling place in Manhattan with more neon lights and taxis than there are grains of sand in the desert, yet our reader Jorge P. managed to snag a Fiat 500 mini that was passing by on the road. There's no way of knowing whether it's a test car, a private import or maybe even a personal vehicle of a Fiat exec, but what we do know is that the Italians are planning to bring the retro-styled mini to the U.S. towards the end of 2010 or early 2011.According to the latest reports, the Fiat Group, which took a 20% stake in Chrysler earlier this year as part of the automaker's exit from bankruptcy protection, is planning to build the U.S.-bound 500s at Chrysler's plant in Toluca, Mexico.
Here's what Carscoop reader Jorge Prudencio had to say about his encounter with the Fiat 500:
"Just wanted to share a picture of a late model Fiat 500 cruising through Times Square Saturday, September 19th. I was walking through the area when I caught it going by. I only had time to snap one picture, and didn't get a chance to see the plates etc. (the crowd was pretty heavy at the time). I can only speculate that it was a local Fiat enthusiast that brought it over from Europe, and it is not a test mule as it was looking like the production version shown at all the major auto shows (my 2 cents)."
Hat tip to Jorge!
