Help me out. I’ve been watching the new Microsoft Windows Phone 7 ads on TV. They are very funny.
Smartphone-obsessed people are bumping into other people. A bride reads her phone walking down the aisle, a surgeon reads his during surgery. A man in bed ignores a woman in a slinky negligee. A man drops his phone in the urinal and quickly fishes it out.
Several of the aggrieved — the woman being ignored, the man next to the man at the urinal — say “Really?” Then the narrator says, “It’s time for a phone to save us from our phones.”
I’ve watched the commercial many times. It’s engaging and funny.
And completely mystifying. What is Microsoft’s point? Is it saying that the icons on the current crop of smartphones are too small, which causes people to focus too much on the screen?
The on-screen tiles of a Windows Phone 7 are large. But that doesn’t explain the man at the urinal. So is the message that a Microsoft phone will be less engaging, and you will use it only occasionally?
It wouldn’t be the first time Microsoft created bewildering ads. Remember the ones with Bill Gates and Jerry Seinfeld? Or the notorious one, only briefly used, in which a woman vomits and a man slips in the vomit?
Interpret it for me.
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