Toyota Says New Prius Plug-in Hybrid will Cost Under £31,000 in Britain


After Toyota's U.S. arm came out with pricing details on the new Prius Plug-in Hybrid, the firm's British division is next in line to inform buyers what they're going to pay for the car when it goes on sale in Britain in the first half of 2012.

However, instead of giving a exact price tag, Toyota UK said the plug-in version of the Prius will "cost less than £31,000" before any government incentives, which can reduce the price to customer by up to £5,000, or under £26,000.

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