But it wasn’t until 2005 and the advent of 3G that you could get TV on your mobile. Predictably enough, it was the high tech mecca of South Korea that led the way. But unless you live there or Japan, the likelihood is that you’re not yet glued to the TV in your pocket. That could all change in 2011. Here’s why.
Photo by: flickr.com/photos/abbot45
More people watching
Recent research by Nielsen Wire found that, in the US, more people than ever are watching video on their mobile. The research company found that “While the number of people watching videos on their mobile phones remains relatively small compared to TV, they are increasingly using the devices to that end. On a year-to-year basis, the number of people watching mobile video increased more than 43%, while the amount of time spent doing so was up almost 7%.”
More broadcasters are getting involved
This year saw the formation of the Mobile Content Venture, which includes Fox, NBC and 10 other major broadcasters. Its aim is to pump out mobile TV content in the DTV format in a live way. This means that if you have a ready device, you’ll be able to tune into live TV content on the go without having to worry about data connectivity. The Mobile Content Venture plans to cover about 40% of the US by the end of next year. If it’s a hit there, it will only be a matter of time before European broadcasters get involved.
Bigger screens and more apps
One thing that has always held back mobile TV is the size of screens, but with the increase in smartphone screen size, this problem is now a thing of the past. Add to that the fact that there are more and more mobile TV streaming apps available, and it really looks like mobile TV is finally set to take off.
What do you think? Will mobile TV make it big in 2011 or will it be just another fad that fades?
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